Original articles

Practical Insights on Accelerating Digital Transformation with Generative AI

I have recently explored an experimental feature introduced by Microsoft, which enables the direct integration of ChatGPT within Microsoft Excel. The results of this integration were nothing short of astounding. It efficiently delivers query results within seconds, presenting them in an editable tabular format, accompanied by direct links to the sources of information. This capability significantly reduces the time and effort required to retrieve information that would otherwise demand hours of manual internet browsing.

This experience has led me to reflect on the transition from the “Age of Information” to the “Age of Access.” Critics have raised valid concerns regarding the Age of Access, suggesting that it may usher in the next era of hypercapitalism. While it provides unprecedented access to information, it may also lead to issues related to information reliability, privacy, and the potential for information overload. Generative AI technology, such as ChatGPT, is at the forefront of this transformation, enhancing the accessibility of information like never before. The responsible and ethical utilisation of this newfound ability will undoubtedly be a central topic of discussion and contemplation for generations to come.

We can embark on an exploration of the transformative possibilities brought about by generative AI and its potential influence on organisational performance. A prime illustration of this transformative power can be observed in the introduction of Microsoft Copilot. This innovative technology represents a pivotal step in the realm of digital transformation, demonstrating how generative AI can reshape and enhance the way organisations operate and achieve their strategic objectives.

The Potency of Microsoft Copilot

Microsoft Copilot stands as an AI-powered development tool, offering programmers code generation, suggestions, and task automation. Beyond coding, it becomes an invaluable resource for organisations seeking process optimization, enhanced efficiency, and innovative solutions.

Practical Applications of Microsoft Copilot in Digital Transformation

1. Expedited Application Development:

   – Conventional software development can be time-intensive. Microsoft Copilot automates code generation, minimising the need for manual programming.

   – Example: A financial institution expediting mobile banking app development via Copilot for user authentication and transaction modules.

2. Augmented Data Analysis:

   – Data-driven insights are pivotal in decision-making. Copilot aids data scientists with data analysis and visualisation suggestions.

   – Example: A retail entity optimises its supply chain with Copilot, creating predictive analytics models forecasting demand and inventory levels.

3. Elevated Customer Support:

   – Exceptional customer service is integral to digital transformation. Copilot automates responses and inquiry routing.

   – Example: An e-commerce platform employs Copilot to build chatbots handling routine customer queries, freeing up agents for complex issues.

4. Streamlined DevOps:

   – Continuous integration and deployment (CI/CD) underpin agility. Copilot automates segments of CI/CD pipelines, reducing deployment errors.

   – Example: A software developer integrates Copilot for automatic deployment script generation and testing, ensuring smoother releases.

5. Expeditious Innovation:

   – Innovation is the lifeblood of digital transformation. Copilot aids rapid prototyping and experimentation, fostering swift idea testing.

   – Example: An automotive manufacturer harnesses Copilot for prototyping and simulating autonomous vehicle algorithms, expediting self-driving technology development.

6. Efficient Documentation:

   – Comprehensive documentation is pivotal for system comprehension and knowledge transfer. Copilot assists in generating codebase documentation.

   – Example: An IT services company utilises Copilot for automated documentation of intricate infrastructure setups, simplifying system management.


Microsoft Copilot is emerging as a powerful tool that can significantly accelerate digital transformation efforts across various domains. It offers a wide range of capabilities, including speeding up development, enhancing data analysis, improving customer support, streamlining DevOps processes, facilitating rapid innovation, and simplifying documentation. These capabilities enable organisations to effectively achieve their digital transformation goals. As Copilot continues to evolve, it has the potential to become an indispensable asset in a time marked by rapid technological advancement. However, its true impact and effectiveness are yet to be fully realised.

Amidst these changes, I have concerns about humanity’s ability to adapt adequately. Moreover, I believe it’s essential for us to reconnect with our innate capabilities, passions, and, most importantly, our core values. This introspective process should serve as a compass, guiding us in harnessing the full potential of the technology available to us. This, in turn, can help us lead more fulfilling lives and contribute to the development of a more compassionate and humane society.

By Aleksandar Đorđević

I am an automation professional and enthusiast, living and working in London.
Helping organisations use automation safely, effectively, and responsibly is what I enjoy doing. I promote responsibly using technology to rehumanise the future.