Original articles

The Impact of Generative AI on Socially Responsible Automation

In my earlier article on socially responsible automation, I emphasized the need for ethical and balanced approaches to integrating automation into our lives. Since then, the rise of generative AI (GenAI) has significantly reshaped this landscape, introducing both promising advancements and complex challenges. So, thought it important to reflect on the impact of GenAI on Socially Responsible Automation.

Advancements in Human-Machine Collaboration

Generative AI, such as GPT-4, has dramatically enhanced human-machine collaboration. By automating complex tasks like content creation, data analysis, and customer interactions, these tools enable workers to focus on strategic and creative endeavors. According to KPMG, 65% of executives believe GenAI will have a high or extremely high impact on their firms within the next three to five years, with 60% expecting to implement their first GenAI solution within one to two years. Companies like Google and Microsoft have reported significant efficiency gains and improved job satisfaction among employees using generative AI tools(Source: SightsIn Plus).

Navigating Ethical Challenges

The deployment of GenAI brings significant ethical considerations, including issues of bias, data privacy, and misinformation. Addressing these challenges requires robust ethical frameworks and practices. A report from the Alan Turing Institute emphasizes the importance of transparency and accountability in AI systems, recommending regular audits and the inclusion of diverse data sets to mitigate biases. Additionally, KPMG is working on creating ethical guidelines and best practices to ensure the responsible use of AI technologies (Source: KPMG).

Economic Impact and Workforce Transition

Generative AI holds substantial potential for driving economic growth by improving efficiency and creating new business opportunities. However, it also poses risks to job security, making workforce transition strategies essential. According to the World Economic Forum, automation could displace 85 million jobs by 2025, but it is also expected to create 97 million new roles, emphasizing the need for reskilling and upskilling initiatives(Source: World Economic Forum). KPMG highlights the importance of comprehensive retraining programs and a culture of continuous learning to help employees adapt to the evolving job market(Source: KPMG).

Fostering Innovation

Generative AI is a powerful catalyst for innovation, enabling the development of new products, services, and business models. It offers solutions to global challenges, from healthcare advancements to climate change mitigation. For example, AI has been used to enhance healthcare delivery and improve patient outcomes through predictive analytics and personalized treatment plans. Similarly, AI technologies can play a crucial role in optimizing energy consumption and advancing renewable energy initiatives (Source: World Economic Forum). To harness this potential responsibly, it is crucial to balance technological advancement with societal impact, ensuring that innovation drives inclusive and sustainable growth.


The rise of generative AI has transformed the conversation around socially responsible automation. By focusing on ethical AI practices, enhancing human-machine collaboration, supporting workforce transitions, and fostering innovation, we can harness the power of GenAI while fulfilling our social responsibilities. This approach not only promotes business growth but also contributes to a more equitable and resilient society.

For more insights, revisit the original discussion on Socially Responsible Automation.

By Aleksandar Đorđević

I am an automation professional and enthusiast, living and working in London.
Helping organisations use automation safely, effectively, and responsibly is what I enjoy doing. I promote responsibly using technology to rehumanise the future.